SEO and Audience Editor (Audience) - Hybrid
at The Globe and Mail

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Globe and Mail is looking for an SEO-focused Audience Growth Editor to help us reach and grow new audiences by showcasing, optimizing and shaping Globe journalism on all platforms, including Google (search, Discover, News, AI mode and AI overviews), social media platforms with a focus on YouTube, TikTok, Reddit and LinkedIn, newsletters, and other spaces.

We're looking for a strong journalist who is well-versed in SEO best practices, isn't afraid of AI, JSON or HTML, and is familiar with industry tools like SEMrush and Newzdash. You know the search field is being transformed almost daily and are excited (and have a few ideas) about the possibilities this creates for journalism.

The Globe and Mail's Audience Growth team is a collaborative, tight-knit group of journalists that works across the newsroom to bring our stories to readers on many different platforms. We are constantly experimenting with format and storytelling approaches, and are looking for team members who are enthusiastic about the future of journalism, and The Globe's role in serving readers where they are.

This position will focus on establishing and executing on SEO best practices, including the creation, optimization and promotion of Globe journalism. This might also include scripts, on-camera and newsletter work.

RESPONSIBILITIES:

• Optimize Globe journalism by anticipating, planning and employing SEO best practices for various editorial teams, to help meet monthly traffic targets from search, news aggregators, social, and email.
• Communicate relevant researched search terms to the newsroom for both daily news and upcoming events.
• Ensure articles and landing pages have the best possible headlines, sub-headlines and are optimized for search.
• Train new staff on SEO best practices.
• Monitor site analytics and use SEO tools and techniques to optimize site traffic, improve user experience and increase subscriptions.
• Determine areas of potential coverage, readership trends and new opportunities using keyword research.
• Work with The Globe's product team to ensure the technical aspects of our website are optimized for SEO.
• Collaborate across departments to create and execute audience growth strategies for stories, with a focus on reach, traffic and platforms.
• Work closely with platforms like YouTube, TikTok, Reddit, LinkedIn and more to ensure maximum visibility for our journalism across the online landscape, using the platforms' individual tools.
• Develop and execute ideas for engaging our audience, using methods like reader callouts and surveys, comment round-ups, quizzes and community engagement.
• Stay abreast of changes in SEO industry, including impact of AI and platform algorithms.
• Experiment with new forms of journalism and promotion and monitor their success with Globe readership.

QUALIFICATIONS:

• Solid news judgement and a flair for writing engaging, SEO-optimized headlines and stories.
• An understanding of the potential around journalism and AI.
• Minimum 3 years of experience working in an SEO-specific or adjacent role.
• Thrives in an environment of creativity and experimentation.
• Excited about new ideas and using data to test, learn and transform.
• Able to identify existing and potential audience for The Globe's journalism, iterating on what exists and developing new ideas based on what readers are looking for.
• Able to translate metrics into smart audience decisions and work across the newsroom and broader organization with different levels of staff to develop and support best practices on search, platforms, story presentation and headlines.
• Curious and constantly thinking about new ways to ensure stories reach readers.
• Independent thinking and teamwork, with an ability to shift between the two, will be integral.
• Experience building and growing an audience, including knowledge of audience data.
• Experience working with Google's search algorithm and proficiency on off-platform sites will be an asset.

SALARY: This position is classified under Group C of the Editorial Collective Agreement.

WHY CHOOSE THE GLOBE:
 

The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada's most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.