Content Marketing Specialist (North Vancouver)
at Leica Geosystems Inc.

Job Description

Multivista, part of Hexagon AB, has been contracted on over 2.5 billion square feet of construction projects worldwide and is trusted by the industry's leading companies to mitigate risk, create efficiencies, and deliver a higher level of project insight throughout a building's lifecycle. We are a market leader in information technologies, offering a unique geospatial and industrial solution-centric portfolio that helps professionals across many industries to accurately understand their environment and better execute their work.
Multivista offers a full suite of visual construction documentation services on an intuitive cloud-based website platform with local boots-on-the-ground support in over 75 international markets. Along with UAV, streaming webcams, professional facility management videos, and virtual walkthroughs, we deliver interactive as-builts by linking inspection-grade photos to architectural plans to capture every project with exceptional clarity.
What We Need:
We are seeking a highly motivated, passionate, and experienced Content Marketing Specialist with demonstrated success in the development, maintenance and implementation of content marketing strategies across a variety of communication channels. The goal is to reach and influence our internal audiences and our target markets across North America, South America, Europe and the Middle East through our network of 75 offices around the world.
The right fit for us is a detail-oriented team player, with excellent communication and interpersonal skills. You are resourceful, creative and possess a strong drive for achievement.
How you will contribute:

• Collaborate with the sales, operations, marketing and technology teams and to support go-to-market strategy, and the creation of engaging content for global marketing programs
• Develop content for multiple platforms (website, social, testimonials, case studies, white papers, newsletters, videos, news releases, collateral, presentations, advertising)
• Ensure content is consistent and compelling across delivery streams and resonates with the various client personas
• Improve content delivery including search engine optimization and metadata management
• Create and maintain editorial calendars, style guides, taxonomies.
• Research and audit content to compare and create content that is innovative and original
• Develop relationships with media
• Ensure alignment of key messaging and positioning across all channels ensure brand experience is consistent, aligned and on brand
• Monitor and report on success on reach, coverage, share of voice, impact and adjust strategy to improve performance
• Support regional specific demand generation and marketing programs aligned to sales priorities and revenue targets
• Manages workflow of the communications materials
• Supports the various teams on ad-hoc content review and deployment

What you bring to the table:

• Degree in marketing, communications, public relations, or journalismand at least 3 years of related experience
• Strong writing, editing and proofreading skills are essential
• Personable and proficient in managing relationships with contractors, stakeholders, and agencies
• Experience with coordinating digital media platforms for marketing and communication purposes (including but not limited to Facebook, Instagram, LinkedIn, Twitter)
• Knowledge of digital marketing tactics, such as SEO and email marketing
• Experience working with news media, writing press releases, media advisories, and organizing media and influencer events
• Strong self-drive and sense of accountability
• View sales and marketing alignment as paramount to effectively drive revenue
• Guided by the needs of the client and developing a meaningful dialog through content
• True collaborator and willingness to work in a global matrixed organization
• The ability to multi-task and work in a fast-paced environment
• Strong client service orientation

What we offer:

• Competitive salary commensurate with your experience and qualifications
• Exciting opportunities with a great team that's expanding its services and international presence
• Opportunities for advancement

This job has expired.