Digital Marketing Specialist
at Make-A-Wish Canada

Job Description

"The best prescription I've ever given is a wish."

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

 

WHAT IS YOUR BIGGEST WISH?

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you!

Make-A-Wish^® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It's been wonderful to have this wish to look forward to... It's wonderful to see [Rowan] with something that brings him pure joy after all he's been through and missed out on!”

–Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES

Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.

Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT'S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

Make-A-Wish^® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day!

WHERE YOU COME IN

We are looking for a Digital Marketing Specialist to join our team at Make-A-Wish Canada. Reporting to the Digital Marketing Manager, you will support the implementation of digital marketing and fundraising campaigns and initiatives to achieve fundraising and mission goals for Make-A-Wish® Canada (MAWC). This role will contribute to the end-to-end execution of digital marketing efforts for the organization, ensuring we utilize current best practices to maximize our marketing and fundraising efforts. 

This role can be based out of anywhere in Canada. This is a full-time, permanent, hybrid position. The hiring range for this role is $69,100-$74,100.

WHAT YOU WILL DO

• Support the Digital Marketing Manager in the development, implementation, and optimization of digital marketing and fundraising initiatives for new and existing programs, across the organization.
• Lead the management, implementation, development, testing and deployment of donor emails, including writing content, project management, building the emails in our email marketing software, testing, and deployment to ensure high delivery, open and click-through rates.
• Manage donor lists and segmentation, identification of audience overlaps and resolving them with stakeholders to ensure timely completion of projects and flawless campaign sends.
• Manage existing donor journeys through email and website content, ensuring timely touchpoints and relevance based on user behavior.
• Develop engaging, audience-specific digital content, including SEO-rich blog posts and storytelling pieces to increase brand awareness and drive organic traffic.
• Produce and analyze regular email and digital marketing performance reports, sharing performance and insights with stakeholders.
• Conduct ongoing research on innovations and best practices related to digital fundraising and marketing.
• Ensure consistent adherence of Make-A-Wish Canada's visual identity and web development standards for all digital marketing and fundraising initiatives.
• Ensure that all digital marketing and fundraising initiatives adhere, and are compliant, to CRA, CASL, Privacy, Accessibility and other relevant guidelines and standards.
• Other duties as assigned.

WHAT YOU BRING

• Education in marketing and/or online marketing/e-commerce, or equivalent combination of training, education and experience.
• 3-4 years of digital marketing experience, including email campaigns, paid media (search, social, PMAX, video, remarketing), and GA4 analysis
• Proficiency in web analytics and reporting (Google Analytics/GA4).
• Strong content writing skills with a focus on engagement and conversion.
• Excellent analytical and problem-solving skills; experience with data collection, analysis, and reporting.
• Experience with Salesforce Marketing Cloud is an asset.
• Experience in large, multi-level, or non-profit organizations is an asset.
• Project and client management experience is an asset.
• Fluency in French is an asset.
• Flexible, adaptable, and collaborative work style.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work environment: 2 days in-office, 3 days remote per week.
• Occasional need to work outside of traditional office hours.
• Occasional day and/or overnight travel for team gatherings.

 

Physical/Mental Effort

• Work under pressure at peak times of the year with tight deadlines, high volume workload, and with multiple demands, changing and overlapping priorities.

How to apply

If everything you've read so far sounds like you, we encourage you to apply now!  The deadline to apply is April 23^rd, 2026, at 11:59pm ET.

To apply, please navigate to: https://jobs.dayforcehcm.com/en-CA/makeawishca/CANDIDATEPORTAL/jobs/1469

Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.  

Our Commitment to IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

Recruitment process

Our recruitment process is swift in pace.  Once applications are reviewed, we will contact our shortlisted candidates.  Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

We would like to thank all applicants for their interest in working with us!

ABOUT MAKE-A-WISH® CANADA

In the past 40 years, Make-A-Wish Canada has granted over 40,000 wishes across the country, with over 1,800 of them last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world's leading children's wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.