Senior Graphic Designer
at SinaLite

Job Description

Job Summary:  Reporting to the Director of Marketing, the Senior Graphic Designer will create brand guidelines and ensure brand consistency, manage freelancer relationships, produce graphics and other brand assets. 

Salary Range: $65,000.00 - $70,000.00

Location(s): This role will a mixture of remote and hybrid work. The ideal candidate would be able to come when needed. Locations include: 335 Steelcase Road East (L3R 1G3) and 61 McPherson Street (L3R 3L3).

Key Responsibilities:

• Develop creative concepts and create high-quality designs and mock-ups for sales collaterals, trade show promo materials and booth designs, sample kit materials, presentation templates, images and video assets for ads, social media, websites and other marketing channels.

• Create graphics, such as infographics, illustrations, superimposed images, icons, logos, etc.

• Capture and edit various images and videos, e.g. products, processes, events, interviews, speeches, etc.

• Create animations and videos to illustrate a concept or inspire action.

• Develop comprehensive brand guidelines applicable to both digital and non-digital assets, including typography, logo variations, usage, clear space, and sizing, colour palette and usage, image and photography style and treatments, etc.

• Ensure consistency of the branding across all customer touchpoints that use design elements.

• Manage multiple design projects simultaneously, from concept to delivery, ensuring that deadlines are met.

• Proof-read and conduct final reviews of design work.

• Collaborate with internal requesters from the marketing team and other teams to define project scope, deliverables, and timelines. Explain the rationale behind design choices.

• Manage vendors and freelancers, provide clear instructions and briefing, evaluate their work, negotiate fees and ensure output quality and on-time deliverables.

• Enable the non-design team with self-serve tools such as Canva or AI image generators. Set up ready-to-use templates and approval process. Provide clear instructions and smooth onboarding to the tools.

• Be aware of and apply the latest and greatest design trends.

• Be passionate and curious about learning the specifics and details of the company business, products, target verticals, ideal customer profiles, and apply this knowledge to designs.

Key Experience & Qualifications:

• 5+ years of experience in creative roles (creative agency or in-house).

• An impressive portfolio of B2B design work.

• Senior-level design skills.

• A strong comprehension of UX and how graphics can enhance the online digital user experience.

• Proficiency in design software.

• Strong understanding of design principles and best practices.

• Proficiency in digital image capture and editing in both photography and video platforms.

• Business-level proficiency in English language.

• Design-related degree.