Digital Marketing Manager
at Make-A-Wish Canada

Job Description

"The best prescription I've ever given is a wish."

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

 

WHAT IS YOUR BIGGEST WISH?

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you!

Make-A-Wish^® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It's been wonderful to have this wish to look forward to... It's wonderful to see [Rowan] with something that brings him pure joy after all he's been through and missed out on!”

–Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES

Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.

Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT'S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
• Annual vacation starting at three weeks & additional paid leaves
• Hybrid work model
• Work/life balance and flexibility
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

Make-A-Wish^® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day!

WHERE YOU COME IN

We are looking for a Manager, Digital Marketing to join our team at Make-A-Wish® Canada. In this role, you will lead the execution and optimization of revenue-generating digital marketing programs, translating national strategy into high-performing campaigns across email, paid digital, web conversion, and analytics.

Working closely with internal digital teams and managing Digital Marketing Specialists, you will drive day-to-day performance in support of fundraising, acquisition, stewardship, and retention goals.

This role can be based in Toronto, Vancouver or Edmonton and is a full-time, hybrid, permanent position. The hiring range for this role is $83,000 to $88,000.

WHAT YOU WILL DO

• Own day-to-day performance of revenue-generating digital channels, including channel-level revenue, conversion, and efficiency targets, with a focus on fundraising and acquisition outcomes.
• Lead execution and optimization of digital fundraising, acquisition, and stewardship campaigns across email, paid digital, and website experiences, ensuring on-time and on-budget delivery.
• Develop, manage, and optimize donor journeys across the full lifecycle, from acquisition through conversion, stewardship, and retention, to drive cohesive and high-performing supporter experiences.
• Oversee email marketing strategy and execution across acquisition, fundraising, and stewardship, including lifecycle management, testing, segmentation, and continuous performance improvement.
• Drive website conversion optimization in support of fundraising and acquisition goals by defining priorities and partnering with digital service teams on updates, testing, and enhancements.
• Provide campaign and channel-level analytics and reporting, translating performance data into clear insights and actionable recommendations for leadership and cross-functional partners.
• Directly manage and coach Digital Marketing Specialists, prioritizing work and fostering strong collaboration across fundraising, brand, creative, CRM, and regional teams.
• Champion a collaborative culture by cooperating across teams and geographies, with mission-driven leadership.
• Other duties as required.

WHAT YOU BRING

• Post-secondary education in Marketing, Digital Media, Business, or an equivalent combination of education and experience.
• 5+ years of experience in digital marketing with demonstrated success driving revenue through email, paid digital, and website optimization.

• Hands-on experience with GA4 and Looker Studio for performance reporting and insights; experience with Tableau is an asset.
• Proven experience planning, executing, and optimizing paid digital advertising campaigns (e.g., Meta, Google, display).
• Strong understanding of digital analytics, testing, and conversion optimization.
• Experience managing and developing team members.
• Salesforce Marketing Cloud experience is an asset.
• Experience in nonprofit or purpose-driven organizations is an asset.
• Comfort working in a fast-paced environment with multiple priorities and evolving needs.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work model, with 2 days in-office per week and 3 days remote.

Physical/Mental Effort

• Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changing priorities.

How to apply

If everything you've read so far sounds like you, we encourage you to apply now!  The deadline to apply is February 19^th, 2026, at 11:59pm ET.

To apply, please navigate to:  https://jobs.dayforcehcm.com/en-CA/makeawishca/CANDIDATEPORTAL/jobs/1378

Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.  

 

Our Commitment to IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

 

Recruitment process

Our recruitment process is swift in pace.  Once applications are reviewed, we will contact our shortlisted candidates.  Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

We would like to thank all applicants for their interest in working with us!

ABOUT MAKE-A-WISH® CANADA

In the past 40 years, Make-A-Wish Canada has granted over 40,000 wishes across the country, with over 1,800 of them last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world's leading children's wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

JOIN OUR ONLINE COMMUNITY

For more information on how you can support Make-A-Wish^® Canada or get involved please visit our website at makeawish.ca.