Event Marketing & Communications Specialist (Marketing) - Hybrid
at The Globe and Mail

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW: 

Reporting to the Events Marketing Lead within the corporate marketing department, the Event Marketing & Communications Specialist will help build brand awareness, increase audience engagement and drive attendance at Globe and Mail events. The role will collaborate with internal stakeholders and external partners to deliver high-quality communications and content, and will complete a wide range of tasks including writing creative briefs, overseeing social campaigns, writing/approving email copy and booking ad campaigns to drive event registration.

This is an amazing opportunity to develop a wide range of marketing skills and see the direct result of your efforts, while working for a well-known and trusted brand. This role will be supported by the entire events team, internal and external creative services as well as The Globe's CRM and analytics experts.   

This role is perfect for someone who thrives in a fast-paced, entrepreneurial, hands-on environment and has a strong interest in sponsorship marketing, digital marketing as well as corporate events. The ideal candidate will be technologically savvy, comfortable with a wide range of publishing platforms, and a strong collaborator. Sound judgement, excellent copywriting skills, strong social media marketing skills and an ability to juggle multiple and sometimes conflicting priorities will be essential to their success. Previous experience working with creative agencies, basic HTML, CSS, Photoshop or InDesign, and/or experience with Squarespace or the Splash event marketing platform would be an asset. 

KEY RESPONSIBILITIES: 

• Support the Events Marketing Lead in the marketing of B2B and B2C events to drive attendance at our events. 
• Develop promotional packages and create social media content for events with a focus on LinkedIn, and work with external partners on social campaigns.
• Manage print and digital ad bookings and support the Events Marketing Lead in email campaigns. 
• Develop and implement promotional strategies across various channels. 
• Write copy and creative briefs as needed for event advertising, event websites and/or event sales materials. 
• Help maintain event collateral such as websites, email communications as well as sponsorship sales support material.   
• Track event KPIs and prepare post-event reports with insights and recommendations. 

QUALIFICATIONS: 

• Bachelor's degree or equivalent training in marketing, communications, public relations or sponsorship marketing. 
• 3+ years' work experience in event marketing. 
• Demonstrated experience in social media management and content creation.
• Advanced writing and editing skills, with the ability to adapt content for various platforms and audiences.
• Strong project management and organizational skills. 
• Ability to manage multiple projects simultaneously and meet tight deadlines. 
• A collaborative mindset and a passion for journalism and audience engagement. 
• Working knowledge of digital publishing platforms such as Splash, Eventbrite, Squarespace and/or Canva, Photoshop, Illustrator or InDesign an asset. 

SALARY: Commensurate with qualifications and experience.

WHY CHOOSE THE GLOBE:
 

The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada's most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.