Social Media and Insights Strategist (Revenue) - Hybrid
at The Globe and Mail

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Globe Content Studio works with the country's top brands to tell award-winning stories that resonate with their target audiences. From podcasts to video, photo essays to immersive interactives, on- and off-platform, it aims to exceed client objectives.

Joining the content-marketing division of The Globe and Mail requires a passion for excellence and an unwavering commitment to innovating in a fast-paced, dynamically evolving industry. The team of content strategists, creatives and analysts are seeking a social media and insights strategist who is a self-starter, and who is able to thrive in an entrepreneurial environment.

This hands-on role is a crucial strategic pillar of the Studio, requiring an ability to consistently meet and exceed distribution goals for Sponsor Content initiatives while enabling clients to benefit from our reach within several relevant categories (primarily business/finance, but also lifestyle and technology). The successful candidate will be comfortable appealing to various audiences across social and search platforms with the strategic skills to program and monitor paid programming.

This role also includes analyzing and communicating data related to content campaigns, contributing to reports and compiling benchmarks.

The Globe and Mail supports a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization, and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we'd like to hear from you. This is an existing vacancy, and this position is a hybrid role based in Toronto.

RESPONSIBILITIES:

• Program paid-social and paid-search promotion for all Globe Content Studio campaigns across platforms such as Meta, Google, LinkedIn, TikTok and others, tracking spend, performance and engagement.
• Work with content strategists and ad studio to collect assets and post creative. Hit objectives within budget and reach intended audiences to deliver successful outcomes to clients.
• Actively monitor all campaigns for pacing and delivery to minimize errors, recommend optimizations and contribute analysis to mid- and post-campaign reporting.
• Collaborate with other marketing, social and digital departments across The Globe and to streamline resources, event-tracking, measurement and data integrations while ensuring legal/security compliance.
• Work closely with media strategy team to align social tactics with overarching content goals, sharing best practices on media buying, campaign objectives, platform differences and cost/ROI projections.
• Leverage dashboards in Tableau, Chartbeat, Amplitude and social accounts for big-picture content insights (categories, audience behaviours).
• Monitor social media channels regularly for any relevant platform changes, drafting one-pagers/message templates, providing guidance to the Studio and broader advertising team. Keep track of trends and key influencers to share with team.
• Manage @globecontent's organic presence across channels such as Facebook, Instagram, LinkedIn, X, TikTok and more, growing followers and producing posts that highlight the Studio's best work to fellow marketers and brands.
• Manage or assist with Globe Content Studio's wider brand-building initiatives such as the monthly marketing newsletter, annual trend report, live events and more.

QUALIFICATIONS:

• Post-secondary degree in marketing, journalism or communications.
• Minimum three to five years of work experience.
• Highly experienced with paid-social, paid-search and general media planning/media buying.
• Thorough understanding and fluency around all social media platforms and a willingness to work across multiple platforms and tools, including generative AI.
• A background in custom content, design and verbal/written skills are assets.
• Experience with Tableau, SQL and data visualization and analysis are assets.
• Ability and eagerness to learn new data and content distribution technologies.
• Strength in sales support and client management.
• Embraces heavy workloads while maintaining quality.

SALARY: The base salary for this role ranges from $90,000 to $100,000 per year. Placement within this range depends on a candidate's level of experience, technical skills, and alignment with the role's requirements. Candidates who have been identified as meeting the role's requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles.  This role may also be eligible for The Globe's Annual Incentive Plan, which is based on a combination of company and individual performance.

WHY CHOOSE THE GLOBE:

The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada's most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:  

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

AI DISCLOSURE: No artificial intelligence tools are used to screen, assess, or select applicants for this position. All hiring decisions are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses.

VACCINATION POLICY: All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.