Job Description
Job Description:
The Senior Customer Development Leader is responsible for achieving profitable sales growth through creating and executing business plans for a specific large, complex and volatile Customer which is likely to account for a significant proportion of the unit's NSV and is identified as a priority in the SCM process.
This role is likely to be accountable for maximizing customer and category performance whilst delivering efficient trade revenue optimization. With full P&L responsibility this role is accountable for developing and maintaining strong and influential relationships with key customers and collaborating internally with key stakeholders to deliver first class insights and solutions which help develop and execute mutually beneficial joint business plans and deliver sustainable growth.
What are we looking for?
- Bachelor's Degree in Business Administration or equivalent.
- 5 - 10 Years' experience in Sales, Marketing, for Fast Moving Consumer Good Industries.
- Strong CPG Sales experience that includes selling, negotiating and leveraging insights to deliver tailored customer plans, achieving company and customer objectives and advancing category leadership (CPG experience is a must).
- Prior Retail Account Management experience (Walmart, LCL, Sobeys and/or Metro highly preferred).
- Fluent understanding of forecasting, Nielsen and trade management system.
- A valid driver's license and clean driving record.
What will be your key responsibilities?
- Lead the development and execution of the customers short and long term strategies which optimizes profitability and sales revenue and achieves company, category and customer objectives.
- Develops a good understanding of the customer's environment e.g. external trends, competitors and customers current and future needs which is leveraged to build shopper centric customer plans which drive mutual growth.
- Develops consistently accurate and timely forecasts using a variety of inputs from both consumption and shipment perspective, adopting a continuous improvement mind-set.
- Contribute to executing of the channel's overall strategy and leading the wider channel to success.
- Lead the development and execution of customer specific solutions e.g. assortment, merchandising, pricing and promotion which achieve customer, category and business objectives.
- Drive the customer agenda and develops strong and influential relationships with key customers focused on delivering shopper, channel and category centric solutions which accelerate customer engagement.
- Leverage insights to influence customers to implement solutions and identify new opportunities that will deliver results that are beneficial for both customer, category and business. Evaluates and
- monitors customer initiatives to drive continuous improvement, efficiency and effectiveness for both customer and company.
- Establish category leadership by leading, creating and planning category solutions that benefit customer and category; where appropriate, manage and deliver against the responsibilities of significant customer's category captaincy/ advisory process.
- Collaborate with Customer Marketing develop compelling shopper marketing plans which support the achievement of our business objectives.
- Manage new product launches with timely and effective execution to maximize customer impact in the marketplace.
- Oversee all significant customer daily activities to ensure consistent operational execution and follow through on plans.
- Manage customer P&L and trade investment that complies with internal and external requirements.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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