Marketing Specialist, Electrification Services Canada
at ABB

Job Description

Marketing Specialist, Electrification Services CanadaTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

ABB's Electrification organization is responsible for the go-to market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy.ABB Canada Inc is looking for an energetic take charge person to join our Team. We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.Our Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth. ABB Service is growing, and this new role is pivotal to our success and goal of profitable growth.
Your responsibilities

• Work with Marketing and Sales Manager to execute yearly and 5-year growth plans.
• Develop deep understanding of local customer, competitor and industry dynamics to identify and prioritize product/offering differentiation points, pricing trends and customer needs for business.
• Capture market and customer insights through VOC, data and analytics to optimize the effectiveness of the sales & marketing team in region.
• Design and execute demand creation strategies through direct and indirect marketing activities (events, campaigns, promotions) to acquire new customers, grow the existing portfolio, generate new pipeline and accelerate sales opportunities already in pipeline, ensuring that all such activity is closely aligned to Sales priorities in the region.
• Manage and lead demand generation campaigns using Pardot/Marketo/SFDC, ensuring database quality, campaign effectiveness and conversion rates.
• Develop marketing materials; digital, social media platforms, presentations etc
• Manage Install Base data and extract pertinent market information to assist in offer & campaign development, competitor analyses and lead generation.
• Collaborate on the localization and development of all new product/offer launches, including commercialization packages, standard pricing levels, quote sheets, advertisements, scopes of work etc.
• Coordinate and participate in promotional activities and trade shows to market products and services as required.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas. (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Manage local budget and resource allocation effectiveness.
• Undertake individual tasks of a marketing plan as assigned.
• Strong safety focus and safety attitude required at all times.

Your background

• Respective education in Marketing, university, or college degree.
• 5-10 years proven marketing experience specializing in digital marketing.
• Knowledge of Marketing Automation Platforms Pardot/Marketo/SFDC.
• Knowledge of the electrical industry would be an asset.
• Willingness to learn and be creative.
• Able to work independent and as a team.
• Sound written and verbal communication skills.
• Bilingual in French and English would be an asset.
• Open to new ideas while drawing on proven experience and successes.
• Ability to work in a deadline driven environment, where growth plan is 10% year over year.

Benefits

• Retirement plan
• Accident insurance
• Wellbeing program

More about us
We look forward to receiving your application. If you want to discover more about ABB, take another look at our websitewww.abb.com.\"For the 4th year in a row, ABB Canada has been recognized as one of Canada's top employers by Forbes Magazine and has been ranked #1 within the industry category. Also named as Canada's Top 100 Employers, Montreal's Top Employers, Canada's Top Employers for Young People, and Best Candidate Experience Award (CandE Award), ABB's culture and commitment are to provide a caring workplace where everyone collaborates, feels valued, respected, included and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process.#LI-Hybrid

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